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By incorporating Web TV channels into its websites, Europe's No. 1 carmaker intends to:

• Enhance its users’ web experience with a totally unique and innovative video player offering a high level of interactivity.
• Add a new communication channel to its marketing strategy and extend its audiovisual communication beyond TV;
• Benefit from the emotive nature of video to showcase and promote its products more effectively;
• Capitalize on this visual medium and Kewego’s solutions in order to reduce the drop-off rate and boost the conversion rates for its buying processes.  

This new partnership will allow Kewego to reinforce its leadership in the transport and automotive sector with its web, intranet, mobile and screen video broadcasting solutions.

“The automotive and transport industry has quickly grasped the benefits of broadcasting videos on media other than TV,” says Olivier Heckmann, Managing Director and co-founder of Kewego. “By multiplying their points of contact with consumers, they can boost their visibility and awareness of their products and make an efficient return on investment.”

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About Kewego 

Created in 2003, Kewego offers professional solutions for managing, broadcasting and monetising videos on the Internet, intranets and screen networks. These solutions are designed for the media, companies and communication agencies. Kewego is represented in over 20 European countries and has 350 reputable partners, including M6, Gruner + Jahr, France Télévisions, Orange, Métro, Peugeot, etc. Website: www.kewego.com

Press contact: Morgane Laurent - +33 (0)1 78 09 58 85 - presse--@--kewego.com.