To boost the advertising revenues of its 200 media customers, Kewego – the European leader in video broadcasting, management and monetization solutions – is partnering up with four major advertisers to create the biggest online video monetization network on the continent.
The ideal video commercialization solution for media sites.
With this solution, Kewego’s 200 media customers – including M6, France Télévisons and Senior Planet – can generate new advertising revenues instantly. The commercialization offered by Kewego is designed to complement that operated by their sales teams. Post-roll ads are transparently broadcast at the end of videos, in IAB format to meet the needs of advertisers: ads become more effective and the same productions can be exploited on several different media.
“We are really excited! This solution is a direct response to what the market is asking for. With this offer, we are maximizing our commercial strength and optimizing our advertising revenues,” says Thierry Casseville, Chairman of Senior Planet’s Board.
When supply – advertising networks – meets demand – web publishers and media groups.
Four of the biggest European advertising networks have joined Kewego thus far: Orange, Value Click, Trade Doubler and affilinet.
By joining forces with Kewego, the networks benefit from critical mass – the No. 1 online video broadcasting network – and premium advertising spots. At the same time, Kewego’s media customers benefit from complementary sales clout, which operates in perfect synergy with their sales team. This solution makes boosting advertising revenues child's play!
“Delivering monetization solutions to our media customers is a priority. With this offer, we are breaking new ground. We are proud to have brought big names like Orange, Value Click, Trade Doubler and affilinet on board and to play an active part in increasing our media customers' revenues," says Olivier Heckmann, founding MD of Kewego adding, "and this is just the beginning – other advertising companies will be joining us soon”.
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About Kewego
Created in 2003, Kewego offers professional solutions for managing, broadcasting and monetising videos on the Internet, intranets and screen networks. These solutions are designed for the media, companies and communication agencies. Kewego is represented in over 20 European countries and has 350 reputable partners, including M6, Gruner + Jahr, France Télévisions, Orange, Métro, Peugeot, etc. Website : www.kewego.com - presse--@--kewego.com.
Seit seiner Gründung im Jahr 2003 bietet Kewego professionelle Lösungen für die Verwaltung, Verbreitung und gewinnbringende Nutzung von Videos im Internet, Intranet, Mobilbereich und in Digital-Signage-Netzwerken an. Mit diesen Lösungen, die von Medienfirmen, Unternehmen und Kommunikationsagenturen eingesetzt werden, können effiziente und rentable Videostrategien umgesetzt werden. Mit über 450 Kunden ist Kewego europäischer Marktführer für Videolösungen.
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